McGruff the Crime Dog is online

A bunch of public and private companies have come together to launch a campaign called "Take a bite of cyber crime." The campaign is spoken through the mouth of McGruff the Crime Dog. It focuses on how cyber crime affects citizens and how to prevent it more effectively. As per the web site, last year alone we have lost $67 billion due to computer crimes. Sounds interesting? Read more about the campaign here.

Its good if ultimately someone gets benefited, though it looks like marketing gimmicks.